Towel, Dish

Production date
1962-1971
 Description
A bright yellow linen promotional tea towel for Taranaki Ale. The tea towel features a large picture of a Taranaki Ale flagon. " DRAUGHT / TARANAKI / ALE / THE BEER THAT SATISFIES / RUSH ME BACK / FOR A FRESH ONE! / BREWED BY TARANAKI BREWERY LTD " is written on the label of the flagon. "THE BEER FOR ALL OCCASIONS ! / with the compliments of / THE TASMAN / WINE & SPIRIT / STORE / NEW PLYMOUTH / THE BRIDGE / WINE & SPIRIT / STORE / WAITARA / THE COUNTY / WINE & SPIRIT / STORE / STRATFORD / THE WHOLESALE / WINE AND SPIRIT DEPT / TARANAKI BREWERY LTD / NEW PLYMOUTH / FAST COLOURS / PURE LINEN " is written in red and black lettering on the front. " CAIRNGORM / REGD is written on a small manufacturers tag on the back.
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Object detail

Production date
1962-1971
Subject person
Classification
Advertising Medium/Communication Artifacts
Credit line
This gaudy tea towel is a reminder of the time when the big glass flagon filled with a local brew was king.Taranaki Ale, brewed in New Plymouth by Taranaki Brewery Ltd, was quaffed in pubs and homes around the region for many years and the claim on this tea towel from the 1960s that it was “for all occasions” does probably not overstate the case in some households.Taranaki Ale continued to be produced until the 1990s even though the new owner, Dominion Breweries, stopped brewing it in New Plymouth in 1971.
Accession number
PA2008.081
Collection type
Social History
Material
Linen

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