A white promotional matchbook for Gilmours Auction. " GILMOURS / AUCTION / 159 GILL STREET / NEW PLYMOUTH / Phone 75818 / FOR SAFETY CLOSE COVER BEFORE STRIKING " is written in red on the front. " Licensed / Auctioneers and / Second Hand / Dealers / A BETTER DEAL ALL / WAYS AND ALWAYS. " is written on the back. " OUR BUSINESS IS BUILT ON / SERVICE " is written on one spine. " ALLENCO MATCH AUCKLAND " is written on another spine of the matchbook.
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