A promotional matchbox for the South Pacific Hotels Group. " WESTOWN New Plymouth " is written in white under a photograph of the New Plymouth hotel on one side of the box. Another side of the box lists the 12 hotels owned by the chain in New Zealand and contact phone numbers for three branches in Auckland, Wellington and Christchurch.
"MEMBERS of the / South Pacific Hotels / Group / BRYMAY/(NZ) LTD " is written on another side along with the emblem of the South Pacific Hotels. There is one striking plate on a side of the matchbox which is empty.
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