An eggshell blue promotional matchbook for the New Plymouth Electricity Department. The front features a stylised picture of a family in black. " LIVE BETTER / ELECTRICALLY / NEW PLYMOUTH CITY / ELECTRICITY DEPARTMENT " is written in black on the front flap. " For all electrical requirements / CITY ELECTRICITY DEPT. / SHOWROOM / Liardet Street, / New Plymouth " is written on the reverse. All the matches are intact. " ALLENCO MATCH AUCKLAND " is written on one spine of the matchbook. " PHONE 87-669 " is written on the other spine.
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