A ceramic coffee mug featuring a head and shoulders photograph of Sir Robert Muldoon on one side and a New Zealand National Party emblem on the other side. "The family/must be retained/as the basis of our/national life." is written in black beside the photograph. A copy of Muldoon's signature is underneath this text. The National Party logo consists of a blue and white capital N with an arrow on one point of it. A New Zealand flag is on the left facing side of the N and "NATIONAL" is written in blue below it. "M. ASPINALL" is stamped on the unglazed foot of the mug.
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This promotional mug, featuring the unmistakable face of Sir Robert Muldoon, marks an election campaign which many expected the National Party to lose.
Despite being dogged by protestors during the campaign Muldoon proved once again to be highly effective and his performance played a major role in National’s narrow victory.
While National took a beating in the major cities, it was their victories in the provincial towns, including New Plymouth, which saw them return to power.