A Sunlight Soap box containing four yellow bars of soap. Each bar of soap has " Sunlight " stencilled on them. The box is yellow with blue and red writing and features a picture of a woman carrying a basket of washing. One the top of the box reads " SUNLIGHT / SOAP / SINCE 1884 / A LEVER PRODUCT ". A blue sticker on this side reads " COLLECT & WIN " $50,000 / Clean Sweep / FOR FULL DETAILS COLLECT ENTRY FORM AT POINT OF PURCHASE / LIFT HERE TO REVEAL VALUABLE COUPON" .On another side is " SUNLIGHT / SOAP / GENTLE ON YOUR HANDS / & EVERYTHING THEY WASH
Sunlight Soap is so pure and mild / you can rub a little on dirty marks, / collars, and cuffs before putting the/ clothes in your machine, and it /will ease away the marks and stains/ without risk of wear and tear. / AS PURE AND MILD AS SOAP CAN BE" On the bottom reads " SUNLIGHT / SOAP/ LESS LABOUR-GREATER COMFORT! / The basic idea was simple. / To give a bar of pure household / soap a good name, wrap it properly / and sell it at a fair price. But no one had thought/ of it before William Hesketh Lever, over one / hundred years ago. The effect was revolutionary and far reaching. Sunlight Soap was to provide a / base for the development of modern mass production, marketing and advertising. / Washing has never been easier. In the late 1880's New / Zealanders were able to purchase their first cakes of / Sunlight Soap, imported from England and Australia. / Sunlight became a household name as sales boomed / worldwide. Acclaim was so great that in 1892 Queen/ Victoria decreed Lever Bros. her official Soapmakers./ It was even used in Antarctica, as Scott carried a supply / on his 1900 expedition. In 1919 Levers began manufacturing Sunlight Soap at / Petone." On another side it reads "SUNLIGHT / SOAP GUARANTEED PERFECTLY PURE, GENUINE,/ AND FREE FROM ADULTERATION / This was the Sunlight promise when it was first made in 1884. / Today, Lever's strict quality control, established all those years/ ago means that Sunlight is still a product of the highest quality. /MARKETED BY LEVERS NEW ZEALAND LIMITED, PETONE, NET WEIGHT WHEN PACKED 700g"
Both ends of the box read "SUNLIGHT / SOAP / SINCE 1884".
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Sunlight Soap was the world’s first packaged and branded laundry soup, and was first produced in 1884. It was one of the first commercially produced soaps that used glycerine and vegetable oils rather than animal tallow. It was also the first brand of soap which came already cut into bars, as prior to this housewives would have bought soap in long bars which they would have to chop up themselves, or made their soap from scratch. Sunlight soap was used primarily for laundry and household cleaning in New Zealand, and can still be bought in New Zealand, but in the Netherlands it was used for in the bath for cleaning skin as well.
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