White Cliffs Brewing Co.
Production date
1989-2002
1980-1989
1990-1999
Description
The collection consists of advertising and promotional material for Mike's Mild Ale, including three posters, an assortment of bottle labels, flyers and adverts.
Object detail
1980-1989
1990-1999
Part 1
1. Poster: Mike's Mild Ale - Taranaki's only locally brewed beer. Undated, encapsulated.
2. Poster: Mike's Mild Ale - Ask for your local by name, undated, encapsulated.
3. Poster: Mike's Mild Ale - Taranaki's Best! undated
4. Flyer: Mike's Mild Ale - Beer for all occasions (2002) (3 copies)
5. Advert: Mike's Mild Ale - A Premium Handcrafted Beer, undated. (1 copy)
6. Advert: Mike's Mild Ale - A Premium Handcrafted Beer, organic, undated (2002) (2 copies)
7. Bottle Labels (self adhesive) - Mike's Mild Ale - matches poster No 1 with stylised mountain and brewing barrel. (2 strips of four labels and 1 strip of two)
8. Bottle Labels (self adhesive) - Mike's Mild Ale - Stylised mountain and brewing barrel with Certified Organic sign. Used on smaller glass bottles. In use 2002. (2 strips of four labels)
9. Bottle Labels (self adhesive) - Whitecliffs Brewing Company - Mike's mild ale. Predominantly blue and white label with Whitecliffs in yellow. Shows view of coastline (White Cliffs). Used on 2 litre plastic bottles ( 2 sheets with 2 labels per sheet)
10. Bottle Labels (self adhesive) - Whitecliffs Brewing Company - Mike's mild ale. Predominantly blue and white label with Whitecliffs in yellow. Shows view of coastline (White Cliffs) Used on 1.25 litre plastic bottles (two sheets with two labels per sheet)
11. Bottle Labels (self adhesive) - Whitecliffs Brewing Company - Mike's mild ale. Predominantly blue and white label with Whitecliffs in yellow. Shows view of coastline (White Cliffs). same as number 10 but slightly smaller
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