A brown plastic 2 litre flagon containing "Mike's Mild Ale" and sealed with a screw cap. A small colourful label on the flagon features an exaggerated profile of Mount Taranaki/Egmont at the top and a brown wooden beer barrel at the base.
The label features the following text: "MIKE'S MILD ALE / CERTIFIED ORGANIC/STATE HIGHWAY 3, / RD44, URENUI, / TARANAKI, / NEW ZEALAND. / TELEPHONE / 06 752-3676". The text on the yellow around the edge of the label reads: "AN EXCLUSIVE BEER BREWED USING TRADITIONAL METHODS, ORGANIC PHILOSOPHIES AND INGREDIENTS CERTIFIED TO INTERNATIONAL STANDARDS [Star]." On the lower portion of this edge it reads: "[star] NOTHING BUT RAINWATER, HOPS AND YEAST. UNFILTERED, UNPASTEURISED. SETTLING MAY OCCUR".
"2.00L / 4% Alc Vol / WHITE CLIFFS / BREWING / CO" is written on the barrel. Underneath the barrel it reads: "MAIL ORDER FREE PHONE / 0508 4 MIKES". On the right hand side of the label there is a barcode which has the serial number "9 421011320207". The label also features a green and white organic certification mark.
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