Wrapper, Butter (Fernleaf)

Description
Fernleaf butter wrapper. Plain sheet of paper measuring 25.6 x 19cm with the following text printed on it: "Fernleaf NEW ZEALAND PURE CREAMERY BUTTER 1LB net (454g)" Has an image of a fern leaf above and to either side. This text is printed three times - the uppermost is upside down. Also has printed upside down at the top "EXPORTED BY NEW ZEALAND DAIRY BOARD WELLINGTON NEW ZEALAND". Unknown maker. In quite poor condirion. Wrapper is quite badly discoloured in places - this is due to the item being wrapped around a block of wood and being exposed to light. Was originally a display prop - intended to replicate a block of butter.
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Object detail

Artist/Maker
Classification
Product Package/Packages and Containers
Collection
Moa-Nui Collection
Credit line
Fernleaf butter was once the product of Moa-nui Co-operative dairy, popularised by the infamous ‘Fernleaf butter’ television advertisements of the late 1980s and early 1990s. ‘Fernleaf’ was rebranded as ‘Mainland Fernleaf’ butter after the Moa-nui company became a part of Fonterra during the 2001 amalgamation.
Accession number
A96.425
Collection type
Dairy Industry
Industrial
Social History
Material
Paper
Printing Ink
Ink

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Public comments

When I was a kid my mom always used this butter. So rich and creamy. All grown up now haven't seen it in years and wish i can get my hanfs on this butter.

- Antoinette posted 5 years ago.

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