Heater, Electric

Electric, 'BERRY magicoal" heater with moulded and painted coal design sitting above the heater box. Three-bar heater in a metal frame with a metal safety grid. The heater and coal design are set into a larger, wood veneer frame with base. There are two black, plastic switches on the right end. Thin, metal, carry handle at the back. Grey power cord.

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The Berry Magicoal fire was introduced in Britain in the 1920s and was part of the technological transition away from servant-maintained fires to electrical heating. The aesthetics and prestige of an open fire were still desirable however, particularly by middle-class consumers and the simulation burning coals of the Magicoal quickly became a popular feature in commercial dwellings and private homes.
This Magicoal, with its smooth veneer frame, is reminiscent of New Zealand interior d├ęcor of the 1970s and the National Library of New Zealand holds Magicoal advertising from this period.
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