A black cotton T-Shirt for the 2010 Museums Aotearoa Conference held in New Plymouth. A white screen printed line runs across the chest of the shirt which features a profile of Mount Taranaki and Paritutu with " ma10 " behind them. " museums aotearoa / new plymouth 2010 " is written below this. " M / MADE IN / CHINA " and " BIZ COLLECTION " is written on two tags on the interior of the collar. A tag on the inside of the shirt also features washing instructions.
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New Zealand's independent peak professional organisation for museums and those who work in, or have an interest in, museums. The conference was jointly hosted by Puke Ariki and the Govett Brewster Art Gallery from 14 - 16 April 2010 The conference theme was "Museums - who needs them?" and focused on ways of demonstrating value and relevance in challenging and changing times. T-Shirts like these were worn by volunteers and some staff during the even and were also available for sale to delegates.