A promotional metal folding rule for Phillips Motors Ltd, New Plymouth. The ruler is designed to be stored in a small roll before being extended for use. The ruler measures 18 inches when extended. " An Appreciation From PHILLIPPS MOTORS LTD. / FORD DEALER / (L.M.V.D) NEW PLYMOUTH " is in blue painted letters on one side. " MADE IN CANADA " is written in small black lettering on the other side.
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